Paid social performance
Updated Sep 10, 2026 · 1:18 PM ET
Reporting window

Sep 3, 2026 – Sep 9, 2026

Meta spend
$4,543

Across all ads

+4% vs previous period
Meta leads
17

Reported by Meta

−41% vs previous period
Cost per lead
$267

Meta spend ÷ Meta leads

+77% vs previous period
Cohort contacts
8

Meta-attributed opportunities

−72% vs previous period
Booked
2

Reached First Appointment Scheduled or later

−71% vs previous period
Cost per booking
$2,271

Spend ÷ booked

+264% vs previous period
Closed won
0

Sale stage or opportunity status won

+0% vs previous period
Cost per sale

Spend ÷ closed won

Saved
Lead → booking rate
12.5%

2 booked ÷ 16 roster leads

9 CRM matched
Lead → sale rate
0.0%

0 sales ÷ 16 roster leads

9 CRM matched
Impressions
71,221

$64 CPM

−5% vs previous period
Clicks (all)
1,671

2.35% CTR · $3 CPC

−2% vs previous period
Comparing against Aug 27, 2026Sep 2, 2026
Delivery mix

Spend by top ad set

Advantage+ San Antonio - Exclusions - Copy$2,192.70
Advantage+ Austin - 30mi radius - Copy 2$2,137.94
Austin/SanAntonio - 10% IG LookAlike - Copy$70.41
2025 Test New Follower Ad Set$70.08
Austin/SA - 10% FB Lookalike$70.03
Reconciliation

Meta ↔ HighLevel

2026 history saved
16Lead roster
9CRM matches
56%Match rate

Booked means a cohort opportunity reached First Appointment Scheduled or any later stage in either the Austin or San Antonio pipeline.

2026 YTD leaders

Top-performing ads

Lead efficiency is shown at ad level. Booking efficiency is blended by market because CRM exports do not contain Meta ad IDs.

Best cost per booking

San Antonio campaign family

Market-level blended performance

$413162 bookings · $66,829.68 spentSpend grouped from San Antonio lead-gen campaigns ÷ Meta-attributed San Antonio bookings.
Attribution

Performance by ad set

HighLevel contacts joined by verified Meta campaign and ad-set IDs.

Ad setStatusSpendMeta leadsHL matchedCost / lead
Advantage+ San Antonio - Exclusions - CopyActive$2,192.70104$219.27
Advantage+ Austin - 30mi radius - Copy 2Active$2,137.9474$305.42
Austin/SanAntonio - 10% IG LookAlike - CopyActive$70.410
2025 Test New Follower Ad SetActive$70.080
Austin/SA - 10% FB LookalikeActive$70.030
Total$4,541.16178$267.13
Campaign delivery

Performance by campaign

Exact Meta totals for the selected acquisition window.

CampaignStatusSpendLeadsCost / leadImpressionsClicksCTR
CF Lead Gen - San Antonio Version 3 - CopyActive$2,192.7010$219.2727,4136072.21%
CF Lead Gen - Austin Version 3 - CopyActive$2,137.947$305.4219,7995662.86%
Instagram Followers Campaign - Version 1Active$70.418,9982682.98%
New Follower Engagement Campaign 2025Active$70.0811,868240.20%
Facebook Follower CampaignActive$70.033,1402056.53%
Total$4,541.1617$267.1371,2181,6702.34%